Friday, 18 December 2015
How Africa is giving fast food a new spin -When Ebele Enunwa stopped for a bite to eat at his local branch of Port Harcourt's only fast food restaurant, the queue of people snaked all the way to the car park. The young investment banker turned away in frustration and decided to start his own fast food eatery which would raise the bar of service in Nigeria's oil and gas hub. In 2004 he opened Kilimanjaro, a chain of fast food restaurants which today has 20 outlets across Nigeria, including the capital Abuja and commercial center Lagos. The company is one of a growing number of fast food restaurants to sprout across Africa in recent years. Morocco and South Africa have seen average annual fast food outlet growth of between 3-4% from 2009 to 2014 according to Euromonitor, and markets in Sub-Saharan Africa have also become attractive to international chains. "Kenya and Nigeria are most obvious candidates from a macro perspective because they offer the desirable ingredients of an expanding middle-class, and a strong private sector backbone," says Elias Schulze, managing partner at the Africa Group, a boutique advisory and venture capital firm. "They have a challenging but growingly sophisticated supply chain, and adaptable consumer tastes," he adds.
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